Auteq
Software for motor retail, built by people who have worked the forecourt.
Auteq builds a focused family of products for franchised and independent dealers — each one solving a real job on the pitch, and each one done properly. Find the one that fits your forecourt.
The problem
The buyer who walks is the one you never count.
On most forecourts the customer who is approached at the wrong moment, or not at all, simply leaves — and you never know they were there. Behind the scenes, cars sit waiting on prep while the ready-to-sell stock runs thin. Both cost you sales you never get to see. Every Auteq product is built to close one of those gaps.
How it works
The whole idea, in about ten seconds.
It is the one thing every Auteq product shares: let the buyer lead, and put their interest straight in front of your team.
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1
Scan the windscreen
A QR code on every car. The buyer scans it with their own phone — no app to download, no sign-in.
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2
The car, on their phone
A branded spec page opens — photos, history and the full detail, in their own hands, at their own pace.
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3
They request the keys
When they are ready, they put their hand up from the phone — their name and number, on their terms.
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4
Your team gets the alert
The request lands with the floor the moment it happens, so the buyer standing at the car is never missed.
The products
One family. Pick the one that fits.
Each Auteq product has its own site, its own price and its own focus. Start here, then head to the one that fits your forecourt.
For franchised dealers
Auteq Pulse
The full forecourt flow, arrival to sale.
For small independent forecourts
Auteq Pulse Lite
The silent salesman for an independent pitch.
I have spent 27 years in the motor trade — from the workshop floor, to training technicians for a manufacturer, to running a service department. Along the way I built and shipped prep-tracking software once already, used every day inside a real dealer group.
Auteq is that experience, finished properly: the tooling I wished I had on the pitch, built for the people still doing the job. You are buying from someone who has stood where you stand.
Fair pricing
One honest price per product.
One price for everyone, with no volume discount — the product does the same job on every forecourt, so every forecourt pays the same. The full detail, and a free trial, live on each product’s own site.
Common questions
Questions, answered plainly
What is the difference between Pulse and Pulse Lite?
Auteq Pulse runs the whole forecourt flow, from a car arriving to the deposit that sells it — prep, the sales floor and the buyer journey in one place. Auteq Pulse Lite is the sales half on its own: the windscreen QR, the buyer's spec page and the instant alert to your team, right-sized for an independent pitch. Same craft, two different jobs.
Who is behind Auteq?
Auteq is built by someone who has spent 27 years in the motor trade — workshop floor, manufacturer training and running a service department — and who has already built and shipped prep-tracking software used every day inside a real dealer group. You are buying from someone who has done the job.
Where do I sign up or try it?
On the product's own site. Each product has its own page where you can see the full detail and start a trial — Pulse at pulse.auteq.co.uk, Pulse Lite at pulselite.auteq.co.uk. This site is here to help you pick the one that fits; the product site sets you up.
Does it leave my DMS alone?
Yes. Auteq sits alongside the systems you already rely on. It replaces the prep paperwork and the sales whiteboard, not the DMS at the centre of your business — and it touches nothing in it.
Where does customer data live?
In your own private instance. Consumer data stays in the dealer's own box and is never pooled or shared between dealers.
Get in touch
See which Auteq product fits your forecourt.
Tell us about your site or group and what you are trying to fix, and a member of the team will point you to the right product — and reply within one working day.